Empire Avenue

I can now be found on Empire Avenue trading my influence under the ticker (MoRE). Hopefully this will be fun. Out of all the things I have tried online over the years, only Facebook seems to have stuck. Will the novelty of a stock market style Facebook be enough? My hunch is that if the only draw to Empire Avenue is that it is the game itself (as opposed to Facebook being a platform that allows for games to be played on/in it), perhaps Empire Avenue will not last as a contender in the social networking ring.